When: Wednesday, August 15, 2018, from 10:30 AM - 12:30 PM
Where: the Swash Labs office – 608 E Hickory St, Suite 120
Cost: This event is completely free! Even more exciting... we are gonna feed you.
What Else: You must register by 5:00 PM on August 13 to ensure your spot.
Event Description: In today's digital world, the car buying process continues to evolve, affecting buyers' path to purchase and ultimately conversion. Tune in to learn more about how dealers and manufacturers can get ahead by adjusting their online advertising strategies to reach potential consumers.
Presentation 1: Rohit Bal, Strategic Partner Manager, Google
● In today's digital world, the car buying process continues to evolve, affecting buyers' path to purchase and ultimately conversion. Rohit will explain how advertisers can focus on consumer intent to reach their audiences at the right time.
Presentation 2: Spencer Arielle Lane, Senior Account Manager, Google
● Spencer will talk about the importance of measuring the impact of online advertising, and how an aligned message across channels can help businesses put their best foot forward.