Josh Berthume
Founder
Josh is our fearless leader. He built Swash Labs from the ground up, and he is the vision behind all that we do. He’s an advertising expert and data nerd who knows how to make your business stand out.
Birthplace: Owosso, Michigan
Nickname: ya boy JB
Fave color: Blue
Fave drink: Earl Grey tea
Fave holiday (official, or not): Christmas
Fave thing to cook: Scrambled eggs for family weekend breakfast. I learned how to do it from a Gordon Ramsay YouTube video, and it is more or less the best thing I can cook now.
Describe yourself using 1 emoji:
If there was a biopic movie made about your life, what would the title be and who would play you?: Keep Trying (I Guess); Either Brad Pitt or Zach Galifianakis
When you were a kid, you wanted to be a (occupation, or whatever!): Professional musician, either a studio drummer or a composer for film scores.
Name something that gives you warm fuzzies: Thinking about my wife and daughter. Also, baby animals, and people being kind to and gentle with each other for no reason other than being kind and gentle.
Name a place you want to visit before you die: Tokyo and New Zealand
Name your top 5 desert island albums:
Beethoven's Seventh Symphony, Georg Solti / Chicago Symphony Orchestra
Live in Europe, Otis Redding
License to Ill, Beastie Boys
Empire Strikes Back Original Motion Picture Soundtrack, John Williams / London Symphony Orchestra
Little Earthquakes, Tori Amos
Your hero(es) is/are: Stephen King, Stan Lee, David Bowie, Lin-Manuel Miranda
Your house is on fire... what inanimate object do you save?: A little knight statue that has a music box in the base that says "CAMELOT." My mom got it for me as a gift to celebrate my first time being in a musical. (The musical was Camelot.)
What personal motto/mantra is giving you life these days?: Always forward, never back.
You’ve had a long, hard day… what toppings do you put on your pizza?: Sausage, pepperoni, onions, mushrooms, and green peppers